Luke Chauveau

Former Head of Media, Press Complaints Commission. Lt. Col in the British Army Media Operations Unit

Luke Chauveau is a specialist in media and government communications.

He began his career as a researcher at Conservative Party HQ before becoming an Army Officer with the Blues and Royals. This included a posting to Bosnia as a UN press officer. After leaving the Army, he spent three years at the Press Complaints Commission before joining Bell Pottinger.

His clients have included Presidents, Prime Ministers, Ambassadors and governments across the Middle East and Africa, including President Yar’adua of Nigeria, President Banda of Zambia and the governments of the UAE and Gabon.  He has also worked with multinational private corporations including BAE Systems, Rolls-Royce, Emirates Airlines and the British Red Cross.

He is a regular commentator on Sky News and the BBC.

There are many parallels between the commercial and political worlds when it comes to reputation.  Companies will also have ‘core voters’ — people who will always support them. Then there will be influential people, who are like ‘swing voters’ and are undecided when it comes to the reputation. Companies need to act as though they are running a political campaign — but now winning votes on reputation.